He is Driving Innovation in Design & Technology for a Better Future

Ivaylo Gogov is a highly experienced design leader and manager with over 15 years of expertise across various design fileds and project development (product design, interaction design, including 3D technologies, graphic design, experience in film industry, in game design industry, architectural design, post-production, medical design, and automotive design).

In the last seven years, he has established himself as a leading expert in the automotive and engineering industries, as well as real-time web-based SaaS and PaaS product-oriented solutions for globally recognized companies.

Mr. Gogov’s vast and impressive experience in the design field includes leading a team of 15 professionals at Visteon from 2017 to 2021, where he oversaw the development and delivery of several successful programs, including the Mercedes Benz User Experience (MBUX), Nissan Ariya, Nissan Aura Nismo, Nissan Qashqai, Nissan X-Trail, Mitsubishi Outlander PHEV, and various EV models for 2022 and 2023. He has also been involved in the development of the Nissan Z, Infinity QX60, among others.

One of Mr. Gogov’s most notable achievements was the development of the new Nissan Ariya, including the new Pro Pilot 2.0 advanced driver-assistance system (ADAS) created entirely from scratch based on his 3D concept. The Nissan Ariya has become one of the most sought-after vehicles in the market today.

Currently, Mr. Gogov is a valued member of the SAP Labs Bulgaria family, where he is successfully developing some of the company’s key technological products. His extensive experience and exceptional leadership skills make him a valuable asset in any design-related industry.

My fields of expertise

Project Management

  • Process and pipeline development
  • Agile based development (Scrum, Kanban)
  • Task planing and distribution (agile based)
  • Powerful automation development
  • Delivery management and tracking
  • Resources and budgets planing

Design Research and Development

  • Product design research
  • Experience with HCD methodologies (B2C & B2B)
  • UX/UI interactions, based on best trends
  • Product mapping & customer journey

UX/UI Prototyping & MVP Development

  • 2D/3D interactive prototypes (high fidelity)
  • ADAS 3D (real-time data driven simulations)
  • Interactive experience using VR, AR, MR


Team Management

  • Hiring process experience
  • Efficiency and team support
  • Mentoring and guiding
  • Soft skills & negotiation skills


Advanced Digital Production

  • Modeling & Rendering
  • 3D Optimization
  • Stills & Animations
  • Post Production


Selected Clients and Employers